ChatterSpark
Capture experience while it is happening
J. Lee
ChatterSpark is an AI-enabled conversational research platform that captures consumer reactions, experiences and behaviours in real-world contexts — through text, voice, images and video.
From product use to packs, retail, services and digital journeys, ChatterSpark helps uncover what people experience, where friction occurs and why it matters.
How ChatterSpark Works
Understand the Context
See not only what consumers say, but where, when and how products, packs, services and journeys fit into everyday life.
Find the Moments That Matter
AI-assisted analysis helps identify recurring themes, emotional peaks, friction points and opportunities across the experience.
Capture the Experience
Consumers share reactions as experiences happen — through conversational prompts, text, voice, images and video.
WHAT CAN CHATTERSPARK HELP YOU UNCOVER?
Questions ChatterSpark helps answer
How do consumers actually experience our product in everyday life?
What happens before, during and after product use?
Where do delight, frustration, confusion or unmet needs emerge?
How do sensory experiences change by occasion and context?
Which moments across the journey most influence satisfaction?
What should we improve in the product, pack, service or experience?
What ChatterSpark delivers
In-context consumer diaries and conversations
Text, voice, image and video evidence
Experience and journey maps
Themes, tensions and recurring pain points
Emotional and sensory moments that matter
Prioritised opportunities for innovation and optimisation
ChatterSpark at Work
Selected anonymised client applications
Banking - New Savings Product
Challenge: A digital-only bank wanted to improve mobile onboarding completion and first-week satisfaction for a new savings product. Analytics showed a significant drop-off between KYC stages, but not why it was happening.
What ChatterSpark revealed: Video and voice diaries surfaced hidden friction, uncertainty and anxiety at key moments in the onboarding journey — issues that behavioural analytics alone had not explained.
Impact: Changes to the ID flow, microcopy and first-login guidance improved completion by around 20%.
Beverage Reformulation Success
Challenge: A major beverage brand needed to reduce sugar without compromising consumer acceptance.
What ChatterSpark revealed: In-context consumer conversations showed that sweetness quality mattered more than sweetness intensity. Consumers were more accepting of lower sweetness when the taste remained clean and balanced.
Impact: The reformulation maintained overall liking while enabling a 30% sugar reduction. Following launch, the product exceeded sales targets by 18%.
See what consumers experience when you're not in the room.
ChatterSpark captures the moments, reactions and sensory experiences that conventional surveys and behavioural analytics can miss.
