Solutions

Product & Experience Testing

Precision sensory and experience science for products, packs, and journeys. From FMCG and beauty to digital flows, we run agile tests and multivariate models to show exactly what to change and what to protect.

ChatterSpark: Real‑Time Experience Journeys

Mobile diaries, video, and conversational capture that follow people through real‑world usage—packs, products, services, and apps. See where moments delight, irritate, or confuse, in their own language.

Spark Cultural Code Atlas™

Our flagship mapping tool that links multisensory data, cultural codes, predictive models, and AI personas to show dominant and emergent codes, tensions, and white‑space territories across markets.

Sparkle Playbook: Sensory, Culture & Futures

An integrated blueprint that combines trends, cultural codes, sensory rules, and innovation territories for your brand. Adapted to food, health, beauty, UX, mobility, and services.

Spark AI Personas™

Human-grounded AI personas that explore how different consumer groups may respond to products, concepts, communications and experiences — enabling faster simulation and iteration before, between and after human research.

Spark Digital Twins™

Predictive models built from real consumer, product and sensory evidence. Simulate likely responses to new products and changes — helping teams explore scenarios, prioritise options and learn faster before committing to new research.

Human understanding. Amplified by intelligence.

Contact

Global Presence

hello@sparksensory.ai

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