THE PEOPLE BEHIND THE INTELLIGENCE
Spark Sensory AI brings together researchers, sensory scientists, strategists and technologists across markets — combining decades of human experience with new forms of AI-enabled intelligence.
AI expands what we can see and explore. Human expertise determines what it means and what to do next.
Technology may be changing how research is done. Understanding people still requires experience, curiosity and judgement.
Our team brings together experience across consumer and sensory science, cultural intelligence, strategy, brand building, analytics and technology — working across markets and categories to turn evidence into better decisions.
MEET THE PEOPLE BEHIND SPARK SENSORY AI
Our team brings together research, strategy, sensory science, brand building, analytics and technology with different perspectives on the same question: what will make the better decision?
Sandeep Budhiraja
Vikram Jain
Amandeep Nagpal
Cultural Intelligence · Sensory · AI
Mumbai, India · USA
Co-founder of Spark Sensory AI, Sandeep works at the intersection of consumer and sensory intelligence, cultural understanding and AI.
Strategy · Insights · Analytics
Singapore
Vikram moves comfortably between strategy, marketing, insights and analytics — with a particular interest in where AI can make each of them smarter.
Growth · Brands · Healthcare
Mumbai, India
Amandeep has built brands and businesses across FMCG, healthcare and retail. He brings the commercial instinct to Spark — connecting insight with what can actually move a business.
Dipankar Sen
Yen Yen Teoh
Saugat Roy
Consumers · Shoppers · Culture
Kuala Lumpur, Malaysia
Three decades across consumer and shopper research have given Dipankar something difficult to manufacture: perspective — especially on how people and markets differ across cultures.
Human Insights · Culture · Consumers
Los Angeles, USA
Malaysia to Los Angeles via China, with research across APAC and the US. Yen Yen brings a naturally cross-cultural lens to understanding why people see, choose and behave differently.
Technology · AI · Making Things Work
San Francisco / New York, USA
Saugat turns ambitious ideas into things that actually work. He leads Spark’s technology build, translating research thinking into practical, robust tools.
MENTOR & THOUGHT LEADERSHIP
An academic, author and institutional leader, Dr. Tapan Panda brings an independent perspective to Spark — challenging our thinking and helping us look beyond the immediate question.
Marketing · Strategy · Thought Leadership
USA · Singapore · Malaysia · India