Consumer Products

Questions we help you solve

What really drives preference, choice and repeat?

Which sensory, functional and cultural cues create value?

Where are the unmet needs, tensions and innovation spaces?

How should products, propositions and experiences evolve for different consumers and markets?

PRODUCT EXPERIENCE IS MORE THAN PRODUCT PERFORMANCE

People don't experience products through functionality alone. Sensory cues, cultural meanings, expectations, habits, context and emotion all shape whether something feels right, distinctive, valuable and worth choosing again.

Spark Sensory AI connects these different forms of evidence to understand not just whether a product works, but why people choose it and how it could work better.

Understand what makes products work functionally, sensorially, culturally and emotionally.

From food and beverages to beauty, home care, health and consumer durables, Spark Sensory AI helps teams understand how people experience products, what drives preference and choice, and where the strongest opportunities for innovation lie.

Food & Beverage · Personal Care & Beauty · Home Care · Health & Wellness · Consumer Durables

CONNECTED INTELLIGENCE APPLIED TO CONSUMER PRODUCTS

Product & Experience Testing
Understand performance, preference and the sensory drivers behind consumer response.

Semiotics & Cultural Codes
Decode the meanings, signals and cultural shifts shaping categories and choice.

Spark Cultural Code Atlas™
Map dominant and emerging codes, tensions, brand territories and innovation opportunities.

ChatterSpark
Listen to the conversations, language and emerging signals shaping categories and consumers.

Spark AI Personas™
Explore how different consumer mindsets may react to products, propositions and ideas.

Spark Digital Twins™
Use historical product, sensory and consumer evidence to explore and prioritise future product directions.

Different questions need different combinations of evidence and intelligence.
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