We design sensory and consumer programmes that diagnose products, identify drivers of preference and translate sensory differences into actionable product decisions.
Descriptive Sensory Analysis
Discrimination Testing
Consumer Sensory Testing
QDA and Spectrum-style profiling powered by calibrated expert panels to map complete sensory profiles across appearance, aroma, texture, and flavor.
Triangle, duo-trio, and difference protocols to detect subtle formulation shifts, ingredient swaps, or processing modifications with high statistical rigor.
Quantitative consumer liking, Just-About-Right (JAR), CATA methodologies, and preference diagnostics that uncover genuine consumer delight.
Product Optimisation
Claims & Substantiation
Shelf-life & Product Change
Integrated sensory × consumer modelling to identify the attributes that drive liking and guide R&D toward the optimal product profile.
Robust sensory and consumer evidence to substantiate product, packaging and communication claims — including superiority, parity and perceptible-difference claims.
Sensory evaluation across storage intervals to track product change, establish shelf-life and determine whether reformulation or process changes create meaningful sensory differences.
From establishing a new sensory panel to strengthening an existing one, we help teams build reliable, repeatable sensory capability that lasts.
PANEL DEVELOPMENT
PANEL TRAINING & CALIBRATION
PANEL PERFORMANCE & GOVERNANCE
Assessor recruitment, screening and selection; panel design; attribute development; reference standards and scale development.
Category-specific training, attribute alignment, reference familiarisation, scale use and ongoing calibration.
Assessor discrimination, repeatability and reproducibility; panel performance monitoring; retraining protocols and long-term panel health.
Sensory Immersion & VR
Texture & Haptics
Aroma & Fragrance Evaluation
Multisensory Experience Mapping
Test products, environments and experiences in controlled or simulated contexts.
Understand how touch, texture, grip, weight and material cues shape product and pack experience.
Decode fragrance character, intensity, longevity, emotional associations and sensory fit.
Understand how sensory cues combine across sight, sound, smell, taste and touch to shape the total experience.
QUESTIONS WE HELP ANSWER
WHAT YOU GET
1. Which product or formulation should we launch?
1. Clear sensory and consumer diagnosis
2. What sensory attributes are driving preference — or rejection?
2. Drivers of liking and preference models
3. What can we change without damaging consumer acceptance?
3. Product optimisation and reformulation guidance
4. Is a reformulation perceptibly different?
4. Claims and shelf-life evidence
5. Can we substantiate the product or sensory claim?
5. Sensory profiles and competitive benchmarks
6. How is the product changing through shelf-life?
6. Actionable recommendations for R&D
7. How can we build or strengthen our internal sensory capability?
7. Panel development, training and performance programmes
USA · Singapore · Malaysia · India