Our Approach
We connect sensory & experience science, cultural meaning, and predictive AI to design products, brands, and journeys that feel right – and perform.
Sensory & Experience Science
We run multi-sensory and UX testing to see how people actually perceive, feel, and behave – in the lab and in real journeys.
Product & Experience Intelligence
Product testing and optimization (taste, texture, fragrance, form factor, ergonomics).
Reformulation and variant strategy (what to change, what to protect).
Experience and journey mapping for digital and physical UX (onboarding, checkout, service flows).
ChatterSpark or equivalent real-time journey listening, to capture in-the-moment reactions across apps, sites, and service touchpoints.
From chocolate textures to fintech onboarding flows, we map the sensory and emotional journey so teams know exactly where to tune.
Cultural & Meaning Systems
We decode the cultural codes and meanings around your category so your product, brand, and UX land in the right story.
Spark Cultural Code Atlas™
Spark Cultural Code Atlas™ maps the cultural and multisensory codes shaping your category – then turns them into clear experience principles, design cues, and messages you can execute across product, UX, and brand.
Brand, Meaning & Cultural Strategy
Semiotic audits of categories and interfaces (visual and interaction codes).
Cultural code and whitespace mapping (which stories are crowded, which are open).
Brand and narrative territories (what your brand should come to stand for).
Sensory and experience playbooks that translate meaning into design rules for product, pack, retail, e‑retail, and UX copy.
“From beauty rituals to retail environments and financial interfaces, we show what your brand is really saying – and how to evolve that story.”
Predictive AI Intelligence
We turn sensory, behavioral, and cultural data into AI systems that can predict response and guide decisions.
AI & Predictive Insight Systems
AI Personas Toolkit (data-derived personas that simulate how different users might feel and respond).
Predictive modeling (PCA, PLSR, regression, and classification) to link sensory/UX features to liking, choice, and KPIs.
Multimodal sensory and experience data platform to integrate product tests, UX data, and cultural signals into one reusable layer.
From pack changes to journey tweaks, we build models that tell you which levers to pull for the biggest impact.
How it comes together
We start with the senses and journeys (what people actually experience).
We layer in culture and meaning (what that experience signals).
We plug it into AI systems (so you can predict response and scale better decisions).
