Reports and Cultural Intelligence
Cultural intelligence for categories in transition
Explore proprietary Spark Sensory AI studies covering cultural codes, consumer change, sensorial evolution and strategic white spaces across global markets.
GLP1 Landscape Study
USA and India
Understanding awareness, adoption and the future of metabolic health across the United States and India. Spark Strategic Consumer Research™ synthesizes 1,000 consumer interviews across the US and India — mapping the full consumer journey from awareness through adoption.
Spark Cultural Code Atlas™
Dairy USA
Five Category Mini-Atlases
U.S. Dairy is moving from inherited household staple to personalised precision nourishment. Traditional category boundaries are weakening as yogurt, milk, nutrition drinks, plant-based products, shakes, bars and coffee formats compete for the same occasions.
Spark Cultural Code Atlas™
Metabolic Health Foods, Beverages and Wellness USA
U.S. food and wellness is moving from label-based health to body-response health — not only what is in a product, but how it affects energy, appetite, glucose and long-term vitality. Low sugar, protein and gut health are now a common language for a broader metabolic-health platform.
Spark Cultural Code Atlas™
Metabolic Health Dairy USA
U.S. metabolic dairy is moving from low-fat diet logic to everyday metabolic agency — food that visibly supports steadier energy, fullness, glucose awareness and future vitality. Dairy has unusual permission in metabolic health because protein, fermentation, cultures, satiety and daily nourishment already belong to the category's cultural meaning.
Spark Cultural Code Atlas™
Metabolic Health UK
UK metabolic health is moving from dieting and deprivation to practical prevention, steady energy, better fullness and healthy ageing. Public understanding of sugar, calories, obesity risk, fibre, gut health and heart health gives the category a strong foundation but consumers do not want extreme optimisation or joyless diet food.
Spark Cultural Code Atlas™
Early Life Nutrition USA
U.S. early life nutrition is moving from product-led reassurance to a connected feeding system that must deliver science, continuity, transparency and real-life caregiver confidence. The market is unusually fragmented: clinical incumbents, specialist formulas, organic systems, premium DTC brands, first foods, toddler snacks and value offerings compete through different kinds of trust.