Our Team
The team has five seasoned leaders and a mentor, blending expertise across academia and industry. We sit at the intersection of sensory science, cultural strategy, and AI—helping brands design experiences that people don’t just use, but feel and remember.
Dr. Tapan Panda
Mentor and Thought Leader
Dr. Tapan Kumar Panda is a distinguished marketing academic and institutional leader, with nearly three decades across IIMs and leading business schools. He is an author of over 20 books and 100 research papers.
Sandeep Budhiraja
Mumbai, India
Sandeep Budhiraja is one of the founders of Spark Sensory, consumer research consultancy that links advanced sensory methods with sharp commercial thinking to drive confident product and brand decisions.
Vikram Jain
Singapore
Vikram Jain has held senior leadership positions in strategy, marketing, insights, and analytics across both agency and client sides, while also leading high-impact AI/ML projects that significantly improve business efficiency.
Dipankar Sen
Kuala Lumpur, Malaysia
Dipankar Sen is a senior insights and strategy specialist with over three decades of experience across Consumer, Retail, and Shopper research, blending multi-market experience with deep cultural understanding.
Saugat Roy
San Francisco / New York , USA
Saugat leads our tech build. He has a knack for breaking down complex problems and quietly shipping simple, robust solutions that make our research and client work smoother.
YenYen Teoh
Los Angeles, USA
Yen Yen is a Human Insights Specialist with experience across APAC & US, originally from Malaysia and now based in Los Angeles, bringing a cross-cultural lens to brands navigating diverse, fast-changing market.
